Values Framework
Identify your core personal values, understand their hierarchy, and learn to align your daily life with what truly matters to you.
What Are Values?
Values are the core principles and qualities that matter most to you—your personal compass for living a meaningful life. Unlike goals (which you achieve and move past), values are ongoing directions you choose to move toward throughout your life.
Values Are:
- Chosen freely, not imposed
- Personal and subjective
- Action-guiding principles
- About the journey, not the destination
- Present in how you live, not just what you achieve
Values Are NOT:
- Goals or outcomes
- Feelings or moods
- Duties or obligations
- What others think you should want
- Fixed traits you're born with
Why Values Matter
Living with Clarity
When you're clear on your values, you have:
- Direction: Values guide decisions and priorities
- Motivation: Moving toward values energizes you
- Meaning: Values-aligned action creates fulfillment
- Resilience: Values provide strength during challenges
- Authenticity: Living by your values feels like being yourself
- Peace: Alignment between values and actions reduces internal conflict
The Cost of Value Misalignment
When your life doesn't reflect your values, you may experience:
- Persistent dissatisfaction despite "success"
- Feeling like you're living someone else's life
- Chronic stress and exhaustion
- Resentment toward people or obligations
- Emotional numbness or disconnection
- Regret about how you spend time
- Identity confusion ("Who am I, really?")
Common Life Values
Relationship Values
- Connection: Deep bonds with others
- Love: Expressing and receiving affection
- Family: Prioritizing family relationships
- Friendship: Cultivating meaningful friendships
- Intimacy: Emotional and physical closeness
- Community: Belonging to groups or causes
- Contribution: Helping and supporting others
- Compassion: Responding to suffering with care
Personal Growth Values
- Growth: Continuous learning and development
- Creativity: Expressing originality and innovation
- Curiosity: Exploring and discovering
- Wisdom: Developing deep understanding
- Self-awareness: Knowing yourself deeply
- Authenticity: Being genuine and real
- Courage: Facing fears and taking risks
- Mastery: Developing skills and expertise
Work & Achievement Values
- Purpose: Meaningful contribution through work
- Excellence: Doing things to high standard
- Achievement: Accomplishing significant goals
- Leadership: Guiding and inspiring others
- Impact: Making a difference
- Challenge: Pushing your limits
- Innovation: Creating new solutions
- Recognition: Being acknowledged for contributions
Lifestyle Values
- Freedom: Independence and autonomy
- Adventure: New experiences and excitement
- Security: Stability and safety
- Simplicity: Uncluttered, mindful living
- Balance: Harmony across life areas
- Nature: Connection with natural world
- Health: Physical and mental wellbeing
- Beauty: Appreciating and creating aesthetic experiences
Inner Experience Values
- Peace: Inner calm and tranquility
- Joy: Experiencing happiness and delight
- Playfulness: Lightness and fun
- Spirituality: Connection to something greater
- Mindfulness: Present-moment awareness
- Gratitude: Appreciation for what is
- Acceptance: Embracing reality as it is
- Integrity: Alignment between beliefs and actions
Contribution Values
- Justice: Fairness and equality
- Environmentalism: Protecting the planet
- Generosity: Giving freely to others
- Service: Helping those in need
- Teaching: Sharing knowledge and wisdom
- Healing: Supporting others' wellbeing
- Activism: Working for social change
- Legacy: Creating lasting positive impact
Identifying Your Core Values
The Values Discovery Process
Step 1: Free Exploration
- Review values lists (like above)
- Notice which words resonate emotionally
- Don't overthink—trust your gut
- No judgment about "should" or "shouldn't"
Step 2: Life Review
- When have you felt most alive and fulfilled?
- What were you doing? With whom?
- What values were present in those moments?
- What achievements are you proudest of? Why?
- When have you felt most yourself?
Step 3: Discontent Analysis
- When do you feel most dissatisfied or frustrated?
- What value might be getting violated or neglected?
- What makes you angry or sad about the world?
- Often your strongest values are visible through their absence
Step 4: Values Clarification Questions
For each potential core value, ask:
- If I could never express this value again, how would I feel?
- Is this MY value, or someone else's expectation?
- Am I willing to have this value even if others disagree?
- Does this value show up across multiple life areas?
- Does thinking about this value energize or drain me?
Step 5: Prioritization
- You can't prioritize everything equally
- Select 5-8 core values maximum
- These represent your essential compass
- Other values may still matter but aren't top tier
Common Pitfalls in Values Work
Identifying "Should" Values:
- "I should value career success" (but you actually value creativity)
- "I should value family" (but you actually value freedom)
- Listen to your heart, not societal expectations
Confusing Values with Goals:
- Wrong: "I value losing 20 pounds" (goal)
- Right: "I value health and vitality" (value)
- Values guide the direction; goals are milestones
Mixing Up Values with Feelings:
- Wrong: "I value being happy" (emotional state)
- Right: "I value joy and playfulness" (values that create happiness)
- Values create feelings, but aren't the feelings themselves
Too Many Values:
- If everything is a top value, nothing is
- Limit to 5-8 core values
- Prevents dilution and increases clarity
Values That Don't Cost Anything:
- Real values sometimes require sacrifice
- "I value both total freedom and deep commitment" may be contradictory
- Authentic values mean choosing this over that
Using the Values Wheel
The Wheel as Assessment Tool
The Values Wheel helps you:
- Identify your 5-8 core values
- Score satisfaction (0-10) with each value area
- Visualize your balance across values
- Track changes over time
- Take Action through tasks aligned with each value
Interpreting Your Scores
8-10: Thriving
- This value is well-expressed in your life
- You're satisfied with how you honor this value
- Maintain what's working
- Consider: Could you support others in this area?
5-7: Adequate
- This value gets some attention but not enough
- Opportunity for increased alignment
- Small changes could make big difference
- Consider: What one thing would move this up?
2-4: Neglected
- Significant gap between value and life
- Likely source of dissatisfaction
- Requires deliberate attention
- Consider: What barriers prevent living this value?
0-1: Crisis
- This important value is severely neglected
- Major source of distress or regret
- May need significant life changes
- Consider: Is this truly a core value, or should something else be here?
Balanced vs. Unbalanced Wheels
Well-Balanced (6-8 on all values):
- Life relatively aligned across values
- Focus on maintaining balance
- Small adjustments as needed
One or Two High, Rest Low:
- Likely overworking or over-focusing
- Risk of burnout or resentment
- Need to redistribute energy
- Example: Career value at 9, relationship values at 3
All Low:
- May indicate depression or burnout
- Values might not actually be YOUR values
- Could need rest and reconnection
- Consider whether life circumstances are temporarily preventing alignment
Wildly Uneven:
- Some values highly satisfied, others totally neglected
- Indicates clear prioritization but potential regret
- Ask: Is this sustainable? Is this what I want?
Aligning Actions with Values
Values-Based Decision Making
When facing decisions, ask:
- Which choice is most aligned with my core values?
- Am I choosing based on fear or values?
- Will I regret this from a values perspective?
- How would my wisest self choose?
- What action would I respect myself for?
Example:
- Decision: Accept promotion requiring 60-hour weeks
- Values to Consider: Career achievement, family connection, health
- Values-Aligned Questions:
- Does this promotion align with my achievement value?
- What happens to family connection with longer hours?
- Can I maintain health with this schedule?
- Is there a third option that honors multiple values?
Daily Values Practice
Morning Values Intention:
- "Today, I'll honor my [value] by [specific action]"
- Example: "I'll honor connection by having dinner without devices"
Evening Values Review:
- "How did I honor my values today?"
- "Where was I out of alignment?"
- "What will I do differently tomorrow?"
Weekly Values Check:
- Review your Values Wheel scores
- Adjust actions for neglected values
- Celebrate values-aligned wins
- Plan upcoming week with values in mind
Values in Relationships
In Romantic Relationships:
- Share your values with partner
- Understand partner's values
- Find areas of overlap (shared values)
- Negotiate areas of difference
- Don't expect complete value alignment
- Respect partner's right to different values
Value Conflicts: When your values and partner's differ:
- Freedom vs. Security
- Adventure vs. Stability
- Career vs. Family time
- Solitude vs. Socializing
Resolution Approaches:
- Take turns honoring each person's value
- Find creative solutions honoring both
- Compromise on actions, not values
- Sometimes values are incompatible (decide if this is acceptable)
In Work:
- Assess workplace culture alignment with values
- Make career choices based on values
- Advocate for values-aligned work
- Notice when job violates core values
- Consider whether misalignment is temporary or permanent
In Friendships:
- Seek friends who share some core values
- Respect friends' different values
- Let go of friendships that consistently violate values
- Be explicit about your values with close friends
Values Evolution Over Time
Life Stages and Values
Values often shift across life:
Young Adulthood (20s-30s):
- Often prioritize: Achievement, independence, adventure, identity
- Building career and identity
- Exploring possibilities
Middle Adulthood (40s-50s):
- Often prioritize: Family, contribution, meaning, legacy
- Established but questioning
- Desire for significance over success
Later Adulthood (60s+):
- Often prioritize: Wisdom, connection, simplicity, peace
- Less concerned with achievement
- Focus on what truly matters
After Major Life Events:
- Health crisis → Health value increases
- Becoming parent → Family value increases
- Loss → Connection or spirituality increases
- Success → Meaning and contribution increase
Tracking Values Evolution
Use the Values Wheel to:
- Revisit quarterly or twice yearly
- Notice shifts in priorities
- Honor that values change
- Don't judge past values
- Update your wheel when values shift
When to Update Your Values
Signs Your Values Have Changed:
- Current values feel hollow or external
- You're consistently choosing different priorities
- Life events have shifted what matters
- You've outgrown old identity
- Current wheel doesn't resonate
- You feel like a different person
How to Update:
- Complete a fresh values discovery
- Don't force old values to still fit
- Honor the person you're becoming
- Update wheel with new values
- Reset scores for new beginning
Integration with Wolf Reflection
Values-Action Alignment
Connect your Values Wheel to daily actions:
Good Wolf Actions (Values-Aligned):
- Spending time on what truly matters
- Saying no to values-misaligned requests
- Making decisions from values, not fear
- Sacrificing lesser things for greater values
- Choosing authenticity over approval
Bad Wolf Actions (Values-Misaligned):
- People-pleasing against your values
- Busy-ness that neglects core values
- Choosing comfort over values-aligned growth
- Letting others' values override yours
- Ignoring nagging sense of misalignment
Using the Modules Together:
- Identify core values (Values Wheel)
- Log daily actions (Wolf Reflection)
- Notice alignment patterns
- Celebrate values-aligned choices
- Adjust to increase alignment
Values and Life Design
Creating a Values-Aligned Life
Career Design:
- Does your work express your values?
- Could you shift role to better alignment?
- Is it time for a career change?
- Can you bring values into current work?
Relationship Design:
- Do your relationships reflect your values?
- Are you expressing connection, love, or family values?
- Do you need to let go of values-misaligned relationships?
- How can you deepen valued relationships?
Time Design:
- Does your schedule reflect your values?
- Where are you spending time on non-values?
- What can you eliminate or delegate?
- How can you protect time for top values?
Environment Design:
- Does your home reflect your values?
- Does your location align with your values?
- Are you surrounded by values-aligned people?
- What environmental changes would increase alignment?
Values-Based Goals
Set goals that serve values, not replace them:
Values-Aligned Goal Setting:
- Start with the value (e.g., health)
- Ask: What goals serve this value?
- Options: Exercise routine, nutrition plan, stress management
- Choose goals that express the value
- Remember: Achieving goal isn't the point; living the value is
Difference Between Goals and Values:
- Goal: "Run a marathon" (endpoint)
- Value: "Physical vitality and challenge" (ongoing)
- After Goal: You can still honor the value with new goals
Common Questions
"What if I don't know my values?"
- Start with values discovery exercises above
- Try living by different values experimentally
- Notice what feels authentic vs. forced
- Work with therapist or coach if needed
"What if my values conflict with each other?"
- Some conflict is normal (work vs. family)
- You're managing tension, not resolving it
- Both/and thinking: honor both values differently
- Seasons of life emphasize different values
"What if my values conflict with my culture/family/religion?"
- This is common and difficult
- You have a right to your own values
- Consider: Can you honor both? Do you need boundaries?
- Living inauthentically has costs
- Therapy can help navigate these conflicts
"What if I keep ignoring my values?"
- This creates persistent dissatisfaction
- Explore: What makes it hard to honor your values?
- Common barriers: Fear, obligation, habits, lack of support
- Small steps toward alignment make big difference
- Professional support can help
"Can values change?"
- Yes, values evolve across life
- Life experiences reshape what matters
- Don't force old values to still fit
- Honor your growth and change
Practical Exercises
90th Birthday Exercise:
- Imagine your 90th birthday party
- People describe your life
- What do you want them to say?
- What values would that life reflect?
Values Regret Test:
- Imagine end of life
- What would you regret not doing?
- What values would be neglected?
- Use that insight now
Peak Experience Analysis:
- List 5 times you felt most alive
- What were you doing?
- Who were you with?
- What values were present?
- Those are clues to your core values
Week of Yes/No:
- One week, say yes only to values-aligned activities
- Say no to everything else
- Notice what changes
- What became possible?
Resources
Books:
- "The Values Factor" by John Demartini
- "The Happiness Trap" by Russ Harris (ACT approach)
- "Designing Your Life" by Bill Burnett & Dave Evans
- "Essentialism" by Greg McKeown
Practices:
- Acceptance and Commitment Therapy (ACT)
- Life coaching focused on values
- Values clarification workshops
- Regular journaling about values and alignment
Remember: Your values are your compass. They don't guarantee happiness, but they create meaning. Living by your values is a practice, not perfection. Begin where you are.
Frequently Asked Questions
Ready to take the assessment?
Put your knowledge into practice. Take the free assessment and discover your personal insights.
Start Free AssessmentRelated Articles
Two Wolves
Explore the ancient Cherokee parable of the two wolves within us and learn how daily choices between light and shadow shape your character.
VIA Strengths
Discover your signature character strengths from the 24 universal virtues identified by positive psychology researchers.
Ikigai
Discover your Ikigai — the Japanese concept of finding purpose at the intersection of what you love, what you're good at, what the world needs, and what you can be paid for.